Ashley Zabenco

About Ashley Zabenco

Dynamic Product and Client Management professional with 10+ years’ experience delivering technology-driven, user-focused solutions. Skilled in Agile, backlog management, and cross-functional collaboration. Adept at defining vision, managing stakeholders, and translating market trends into strategies that drive impact and satisfaction. Passionate about solving complex problems and creating innovative solutions that achieve results.\"Ashley holds herself and others to a high standard, making sure the team stays on track. She is not afraid to have tough conversations when expectations aren’t being met, which helps ensure accountability across the board.\"- Ellie Hunt, Scrum Master FJA“Ashley truly cares about doing things right and helping others rise to the occasion.” - Anonymous from 2025 Peer Reviews2018 awardee of FJA\'s Peer-to-Peer Employee Recognition Program for demonstrating the FJA Cultural Value of Winning, and creating an enjoyable, successful working environment for colleagues.\"Ashley is the most positive and outgoing member of the team. She continuously supports all team member (“great job QA!”, “great catch”, “you got it!”), and keeps the conversations positive (“awesome”, “let me know how I can help”). When leading meetings, Ashley makes it a point to not get the team stuck on any given point. If the conversation stalls Ashley’s approach of writing down any trouble points and immediately finding meeting slots to follow up with appropriate resources keeps the team moving forward.\"- Anonymous from FJA Peer Recognition votingFJA\'s 2017 Rookie of the Year awardee!\"Ashley is described as a \'lifesaver\' for the Anthem Client team. Both the client and our internal team benefit every day from her leadership, proactive organization skills, and attention to detail.\"- Margaret Medlin, Director of Business Solutions FJA\"Ashley is one of our absolute ‘rockstar’ Product Owners on the team.\"- Rusty Byrd, Manager Humana Pharmacy Solutions“Ashley demonstrates exceptional skills in encouraging the best in her team with a goal to win!” - Ellen Wade, Louisville Economic Chamber of Commerce Board Member“Ashley\'s greatest attributes are her ability to stay positive under any situation and her strong work-ethic.” - Denise Saxton, Director of Operations American Family Dental Group“Ashley is one of my favorite people to work with because she is accountable and has a great attitude!” - Kristy Elswick, eCommerce Consultant Humana Inc. Strengths: Achiever, Competitive, Includes others, Positive, Winning Over Others (WOO)

Experience

1. Product Owner, Journey Data Activation

   GeneDx

   Sep 2025 — Present

   Making every customer-facing data point—contact, insurance, consent, etc—reliable enough to move the order forward automatically and visible enough that no one is ever guessing where it is.

Education

• University of Louisville

  Bachelor of Arts, Communications/Marketing

  2007 — 2011

• Metropolitan State University of Denver

  Master of Business Administration - MBA, Strategic Business and Leadership

  2017 — 2018

Skills

• Sales Operations
• Customer Service
• Training
• New Business Development
• Public Speaking
• Insurance
• Microsoft Office
• Sales
• Business Analysis
• Event Planning
• Email Marketing
• Strategic Planning
• Agile Methodologies
• Team Building
• Management
• Lead Generation
• Online Marketing
• Microsoft Excel
• Social Media
• Business-to-Business (B2b)
• Marketing Communications
• Facebook
• B2b
• Direct Marketing
• Small Business
• Marketing
• Sales Management
• Marketing Strategy
• Entrepreneurship
• Public Relations
• Business Strategy
• Leadership
• Social Networking
• Event Management
• Social Media Marketing
• Advertising
• Online Advertising
• Account Management
• Business Development