Ashley Sikora
Director of Marketing at Grace Farms
- Role
- Marketing Director at Grace Farms Foundation
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ashley Sikora
Senior communications and marketing executive with 25+ years of experience driving…
Experience
Marketing Director
May 2019 — Present · New Canaan, CT, US
Lead strategic marketing initiatives for a prominent humanitarian foundation, managing a team of 16+ communications professionals and contractors.Strategic Communications & Digital Leadership- Drive digital engagement strategy reaching 20+ million users across multiple websites and campaigns, achieving 30% year-over-year growth in engagement metrics- Optimize multi-channel performance across paid, organic, and grant media- Increased traffic and click-through rates across all channels- Maximized ROI on paid media investments- Enhanced organic search visibility and engagement- Successfully leveraged grant media opportunities- Successfully secured over new sponsorships and major donor contributions through strategic communications and relationship buildingEnterprise Digital Transformation Leadership- Architected and implemented comprehensive enterprise-wide CRM ecosystem, delivering 20% under budget- Integrated six core business systems: Salesforce CRM, box office operations, event scheduling, donation platform, form management, and marketing campaign automation- Developed custom dashboards and reporting solutions for real-time data visualization across all platforms- Created unified data architecture enabling seamless information flow between systems- Led cross-departmental training and change management initiativesDigital Infrastructure & Analytics- Scale and manage multi-site digital ecosystem driving- 20+ million annual user engagements- Integrated performance tracking across paid, organic, and grant media channels- Cross-channel campaign optimization- Data-driven decision making- Established comprehensive analytics infrastructure enabling- Multi-channel attribution modeling- Campaign performance optimization- ROI analysis across all media types- Automated reporting and insights generation
Education
New York Institute of Technology
Bachelor's degree
Southern Adventist University
Graphic Design
Skills
- Business Cards
- Adobe Creative Suite
- Typography
- Graphics
- Banners
- Art Direction
- Photography
- Social Media
- Graphic Design
- Corporate Identity
- Advertising
- Catalogs
- Email Marketing
- Visual Communication
- Multimedia
- Social Media Marketing
- Flyers
- Layout
- Marketing
- Photoshop
- Creative Direction
- Vector Illustration
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.