Ashley Winters

About Ashley Winters

I was raised in West Texas, performing in theater productions and choir while playing tennis throughout high school. After graduation, I moved to Dallas to pursue a bachelor’s degree in advertising and public relations. After interning, I landed my first marketing role and enrolled in leadership courses while getting more involved in my community and industry (including the Junior League of Dallas, an organization whose mission is to advance women\'s leadership in the community). & Next, I landed at Epsilon (acquired by Publicis), where I honed my skills in client relationship management, creative development, and financial oversight, consistently delivering successful outcomes for clients and driving revenue growth for the agency. In under 4 years, I was promoted twice, led a diverse team, and moved into management. After the acquisition, in my role as an Account Director at Hawkeye (part of Publicis), I nurtured a multi-million dollar relationship with AT & T and oversaw strategic planning for direct, digital, and social marketing campaigns, leading a large cross-functional team. My work resulted in 400% growth in fiber sales which included optimization across channels, demonstrating my ability to drive results through innovative marketing. Most recently as AVP of Client Services at Tandem Theory, I led end-to-end account management for clients across multiple verticals including Energy, Healthcare, Consumer Goods, Auto Insurance, Arts and Education, and Technology. By developing and implementing internal agency processes that improved efficiency, I enhanced project outcomes and client satisfaction while launching the first-ever CRM program for a large North American Business Service company, growing franchisee sales significantly and winning additional organic growth for the agency. Leveraging data-driven strategies, I increased digital conversions for a world-wide Technology client and grew online traffic for a CPG client through SEO optimizations and digital marketing initiatives.\' Outside of work, I enjoy reading, music, and pub trivia as well as traveling, learning new languages, and adventures with my puppy, Toby!

Experience

1. Lead Product Marketing

   AT&T

   Jul 2024 — Present · Dallas, TX, US

   At AT & T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter.

Education

• Texas Christian University

  BS

Skills

• Copywriting
• Editing
• Marketing Communications
• Crm
• Event Management
• Promotions
• Email Marketing
• Public Relations
• Media Relations
• Advertising
• Marketing
• Event Planning
• Trade Shows
• Budgets
• Social Media
• Budgeting