Ashley Vaillancourt

About Ashley Vaillancourt

I’m a strategic marketing leader with 18+ years of experience transforming ideas into stories that move people and organizations to act. At BCG, I lead storytelling for the Social Impact Practice, shaping how the firm and its clients communicate progress on global challenges—from just transition, adaptation & resilience and economic inclusion to institutional reform.My focus is bringing clarity, creativity, and credibility to complex work. I collaborate across consulting teams, practice leadership, and global marketing to turn transformative client engagements into compelling narratives that demonstrate measurable impact and inspire further change.With roots in digital marketing, content strategy, and brand management, I’ve built my career around connecting strategy to storytelling. Whether launching global campaigns, producing multimedia impact stories, or helping leaders articulate their vision, I’m driven by a single goal: helping organizations tell stories that make a difference.In my spare time I enjoy building community through affiliation opportunities, experiencing different cultures around the world, and spending time with my family.

Experience

1. Senior Global Marketing Manager - Social Impact Practice

   Boston Consulting Group (BCG)

   Sep 2022 — Present · Boston, MA, US

   Lead global client impact storytelling marketing strategy for BCG’s Social Impact Practice, driving the firm’s Lighthouse Impact Stories initiative and positioning BCG as a trusted partner in sustainable and inclusive transformation- Develop and manage the firm’s global library of Lighthouse client impact stories, showcasing measurable progress on issues like just transition, inclusion, and institutional reform- Partner with consulting teams, clients, and leadership to co-create narratives that demonstrate tangible results and inspire replication- Oversee full production lifecycle—from content strategy and scripting to multimedia delivery and external promotion across BCG.com, video, and social channels- Strengthen BCG’s social impact brand voice through authentic, purpose-driven storytelling- Track impact and ROI of stories across marketing, business development, and reputation channels

Education

• Merrimack College

  BS, Business Administration, Marketing, Economics

  2004 — 2008

• Merrimack College

  Master of Science (MS), Business Administration, Management and Operations

  2012 — 2014

Skills

• Press Releases
• Public Relations
• Product Development
• Event Planning
• Outlook
• Customer Service
• Human Resources
• Trade Shows
• Proposal Writing
• Content Strategy
• Fundraising
• Marketing Strategy
• Market Planning
• Online Marketing
• Content Development
• Crm
• Advertising
• Act!
• Salesforce.com
• Web Design
• Time Management
• Account Management
• Social Media
• Sports Marketing
• Marketing Research
• Blogging
• Lead Generation
• Canvas
• Budgets
• Negotiation
• Sales
• Email Marketing
• Project Management
• Management
• Photoshop
• Social Networking
• Brand Awareness
• Market Research
• Leadership
• Online Advertising