Ashley Virgil
- Role
- Insights and Brand Strategy Associate Director at Wray Ward
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Ashley Virgil
Always ready for anything that requires a sharp mind and a bit of…
Experience
Insights and Brand Strategy Associate Director
Aug 2023 — Present · Charlotte, NC, US
Develops project approach and handles day-to-day management of strategic initiatives for clients- Facilitates primary research process with research vendors for both qualitative and quantitative research needs- Builds a strong foundation of understanding on the clients we serve through situational analysis, stakeholder interviews, collaborative workshops, persona and customer journey development and more- Presents findings, from deeper insights to high-level key takeaways, and the resulting strategic narrative and plan to internal and external audiences for team education and client buy-in- Advocates for the strategy and supports the broader team throughout the full agency process (brief development, connections/media, creative, production, etc.)- Develops and refreshes (for heritage brands) brand platforms, value propositions, brand architectures, and other brand definition/organization assets- Adept at taking complex inputs, problems and business challenges and creating an output that directly and clearly solves problems at hand
Education
UNC Chapel Hill
Bachelor of Arts (BA)
2010 — 2014
Myers Park High School
High School Diploma
2006 — 2010
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.