Ashley Tapia
Marketing and Product Development @Scent Beauty, Inc
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WORK HISTORY
Marketing and Product Development @Scent Beauty, Inc
Coordinated with internal teams, licensor and external agencies to conceptualize and execute innovative product launches and brand activations.• Partnered with marketing and creative to develop cohesive creative briefs, ensuring alignment with brand guidelines and messaging across all channels.• Developed and maintained compelling brand decks to secure retailer engagement and obtain leadership approvals for product initiatives. • Lead short term and long term innovation plans in collaboration with the brand director, from insight analysis to product development
EDUCATION
Fashion Institute of Technology
Bachelor's degree, Cosmetics and Fragrance Marketing
High School for Arts And Business
High School Diploma, Art/Art Studies, General
Fashion Institute of Technology
Associate's degree, Advertising and Marketing Communications
ABOUT ASHLEY TAPIA
Beauty and skincare enthusiast with hands-on experience in product development and marketing through roles at Glossier, Laneige, Scent Beauty, and the Tarte Cosmetics Mentorship Program. Skilled in brand storytelling, innovation strategy, and cross-functional collaboration within luxury skincare and cosmetics. Eager to contribute to dynamic teams and drive impactful brand experiences.
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