Ashley Kindle

About Ashley Kindle

I am a seasoned business-to-business (B2B) marketing professional with almost twenty years of communication experience delivering compelling stories to varying audiences. As a detailed and focused project manager, I’m adept in coordinating cross-functional teams to deliver communications and marketing to achieve overall strategic goals. Whether posting on social media, developing an email marketing campaign or producing a video case study, I am a multi-faceted, efficient executor of strategies.• Email Marketing Programs: ­Pardot, Marketing Cloud, Constant Contact• Content Management System: Mediafly, DivvyHQ• Video Production: Producing, Video photography, Editing• Creative Design: Graphic creation, Advertisements using Adobe CC and Canva• Adobe Creative Cloud: InDesign, Illustrator, Premiere Pro, Photoshop, Adobe Express• Web Design: Html experience, Wordpress, Sitefinity• Content Strategy/Creation: Strategy development, Blog/whitepaper/sales sheet creation• Trade show Coordination: ExhibitForce• Customer Relations Management: Salesforce• Social Media Listening/Posting: Hootsuite, Social media, LinkedIn campaigns• Microsoft Office 365 Suite: Outlook, Word, Excel, PowerPoint, SharePoint

Experience

1. Marketing Communications Manager - North America

   Planteneers

   Apr 2023 — Present

   Ensures all North American presentations and general marketing materials showcase the brand, our value propositions, and competitive advantages.• Created and managed a regional marketing budget to align with goals and objectives.• Connects with global cross-functional teams to help define an editorial calendar, audience insights, campaign objectives, communication launch dates and tasks, and journey mapping that will offer the most effective outcomes. Coordinates the logistics of communications campaigns to ensure that all communication and materials are delivered through the proper channels.• Works with the Sales team to develop specific, targeted marketing materials to attract new customers and close sales. This includes sales enablement content, special event promotions, house ads, and strategic content development.• Collaborates closely with sales and product management teams at a strategic level for planning, messaging, and project execution.• Oversees all aspects of North American marketing events including tradeshows, customer appreciation events, and webinars.• Oversees website optimization aligned with digital strategies and social media content.• Works closely with our third-party vendors and oversees the efforts to drive SEO/SEM activities and measure ROI.

Education

• Indiana University Bloomington

  BA

  2001 — 2005