Ashley S.

About Ashley S.

Ashley Steele is a Senior Product Owner with extensive experience in Salesforce CRM platform management, agile product ownership, and stakeholder collaboration. She has a proven track record in leading cross-functional teams, defining product roadmaps, and delivering high-value business solutions and is adept at aligning technology initiatives with strategic priorities, optimizing CRM capabilities, and driving digital transformation. Prior to working for GEHA, Ms. Steele supported the implementation of a new system designed to streamline the global regulatory submission process for business units at Boston Scientific responsible for $9+ billion in revenue. In her role, she led requirements analysis, co-designed the product roadmap and user story backlog, and facilitated training workshops for global regulatory affairs managers and directors. Other notable contributions include- Led a global Salesforce integration project for business units with over $9 billion in total revenue - Led the agile transformation for a team supporting critical applications for a $2 billion business unit and achieved a 90% reduction in rework Ms. Steele earned a bachelor’s degree in Sociology with a minor in French from St. Catherine University and studied abroad in Dakar, Senegal. She is passionate about networking and co-founded a networking group with her brother called Twin Cities Professionals of Color. The group brings together BIPOC professionals for monthly networking and professional development events and was named as one of the most impactful affinity organizations in the Twin Cities by Be MSP.

Experience

1. Senior Salesforce Business Analyst Product Owner

   GEHA Health

   Dec 2022 — Present · Austin, TX, US

   Lead successful execution of enterprise-level Salesforce Sales Cloud and Marketing Cloud projects, defining business process workflows, gathering requirements, and overseeing rollout planning, resulting in improved system adoption- Drive cross-functional collaboration to align strategic product roadmaps with corporate objectives, streamline processes, and enhance system efficiency and performance- Improve data consistency and user experience by overseeing enterprise system integrations with CXOne, Sitecore, MS Outlook, and Tableau- Translate business objectives into user stories and acceptance criteria, ensuring high-priority features deliver maximum business value while expediting testing and issue resolution- Strengthen project delivery by implementing agile best practices using Azure DevOps, Miro, Confluence, etc, increasing team efficiency and execution speed- Improve efficiency and development outcomes by training cross-functional teams on user story mapping, backlog refinement, and sprint execution best practices- Lead client sessions and workshops to gather, define, and document requirements, translating them into user stories, acceptance criteria, and use cases for Marketing and Sales Cloud- Train product owners on user story mapping, backlog management, and prioritization to improve solution quality and accelerate delivery cycles- Oversee QA teams and supervise user acceptance testing, ensuring on-time and high-quality releases; partner with testers to design and validate test scripts

Education

• St. Catherine University

  Bachelor of Arts (B.A.)

• Suffolk University, Dakar, Senegal

  Study Abroad

  2009 — 2009

• Software Development Bootcamp

  Certificate in Full Stack Software Development

  2015 — 2016

• UCLA Anderson School of Management

  Master of Business Administration - MBA