Ashley E. Spilak
Communications Engagement Specialist (Citizens\' Services) @BC Public Service
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WORK HISTORY
Communications Engagement Specialist (Citizens\' Services) @BC Public Service
Kelowna, BC, CA
Part of the Connected Services BC Enablement Branch, the corporate communications team helps the BC Public Service work better together. We\'re modernizing the digital workplace by helping staff use Microsoft 365, applying agile methods, and incorporating qualitative research findings to keep people at the centre of service delivery.
EDUCATION
Wine & Spirit Education Trust
WSET Level 3, Wine and Spirits Certification
Wine & Spirit Education Trust
WSET Level 2, Wine and Spirits Certification
Royal Roads University
Master of Arts, Leadership Studies / Change Management
Digital Marketing Masters Certification, Media Bistro, New York
Master Certification, Social Media, Digital Marketing
UBC Okanagan
Bachelor of Arts, Economics, Political Science, Philosophy
Justice Institute of BC
Disaster Management
SKILLS
ABOUT ASHLEY E. SPILAK
Over two decades of brand marketing and communications experience in both the public, private and non-profit sectors. Managed 65+ projects ranging from new technology, communications, marketing and advertising, indigenous communications, social media management, B.C. government international business development, emergency management communications, beverage and tourism marketing.45+ hours presenting and training on a wide variety of subjects including change leadership, B2B digital strategy, emergency management, social marketing and social media best practices, communications planning and modern marketing application.Education: Royal Roads Master\'s Degree in Leadership/Change Management. UBC PPE BA Triple Major. Microsoft AI Certification. Public Relations Certification. Social Digital Marketing Masters Certification. Justice Institute Emergency Management Certification. WSET 3 Certification (Merit) WSET 2 (Distinction)Specialties: Communications strategy, Microsoft AI applications, M365 automation and software suite, content marketing, change management, engagement best practices, social media growth / application, digital brand strategy, social video, online disaster response / crisis communications, public / stakeholder relations, online public education, B2B market research, email marketing, event planning, story-telling / narratives, Klear influencer marketing, website management, HR hiring and talent management, performance metrics and analytical reporting.
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