Ashley Shah

Senior Direct Response Marketing Manager @Kaiser Permanente

San Rafael, CA, US
MOBILE NUMBERS
+14•••••••07

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WORK HISTORY

Jun 2018 — Present

Senior Direct Response Marketing Manager @Kaiser Permanente

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Oakland, US

Responsible for developing and implementing targeted marketing campaigns to support business line retention and growth objectives. Active engagement in a range of responsibilities, including assisting in all aspects of the planning and implementation to support direct marketing and brand strategies; supporting the senior staff in the development of day-to-day marketing campaigns and production activities; budget and timeline development and the project management of day-to-day marketing campaigns and internal client relationships.

EDUCATION

2009 — 2012

University of California, Davis - Graduate School of Management

MBA, Marketing

1998 — 1998

University of California, Berkeley

Certificate; Distinction, Marketing - Integrated Marketing Communications

1992 — 1996

University of California, Davis

B.A, Sociology and Organizational Studies

SKILLS

TeamworkCompetitive AnalysisTrade ShowsProduct MarketingProgram ManagementMarket PlanningBudgetsDirect MailMarketing ManagementEmail MarketingPublic RelationsDirect MarketingMarketing CommunicationsProduct DevelopmentAnalysisSpssEvent ManagementBusiness PlanningSEOMarket ResearchStrategyBrand ManagementCross-Functional Team LeadershipMarketing StrategyBusiness DevelopmentDigital MarketingCopywritingOnline MarketingProject ManagementWebsite ManagementPromotionsSalesOnline AdvertisingWeb AnalyticsLead GenerationBrand DevelopmentNewslettersManagementLeadershipAdvertising

ABOUT ASHLEY SHAH

Experienced marketing manager with a record of successful implementation of marketing strategy, medical device marketing, and product launching. Expertise in market researching, project planning, cost estimates, marketing campaigns, and presentation creation. Proven strengths in research, analysis, and problem solving. Works well with little supervision and contributes effectively to team goals.Specialties: Marketing Strategy, Branding, Project Management, Relationship Building, Respected Leader and Team Player, Development & Implementation, Strong Communication Skills, Market Research, Statistical Analysis, Website Management

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