Ashley Sepanski Boyer
Editor in Chief @REP Fitness
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WORK HISTORY
Editor in Chief @REP Fitness
Westminster, CO, US
Lead content strategy, editorial direction, and brand messaging for REP Fitness + Purist—aka a daily exercise in clarity, conciseness, and inspiring people to pursue their strength-Manage blogs on REP Fitness and Purist sites, from the edit calendar to detailed story line edits. Streamline and scale publishing of high-performing SEO content and must-read original storytelling-Write, edit, and oversee copy across the business, including paid media, ecomm, email, web, product pages, retail, events-Manage staff copywriter and team of freelancers-Collaborate cross-functionally with marketing, creative, engineering, product teams to support NPI and create integrated brand campaigns-Lead PR efforts to grow brand awareness, trust, and conversions via strategic placements and coverage opportunities-Spearhead AI integration across content strategy and execution.
EDUCATION
Southern Utah University
Master's degree, Sports Conditioning and Performance
Kent State University
BS, Magazine Journalism
New York University
Master of Publishing, Print and Digital Media
ABOUT ASHLEY SEPANSKI BOYER
Journalist, CPT, Spartan racer, traveler, upbeat go-getter. I\'m an editorial leader with 15 years of storytelling experience. I specialize in team leadership, project management, brand development, audience growth, content strategy, and producing exceptional content programs.
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