Ashley Sczudlo
Product Strategy & Consumer Engagement | Behavioral Science | Journey Architecture | Health Campaign & Content Design
- Role
- AVP, Consumer Engagement & Strategy at b.well Connected Health
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Ashley Sczudlo
I’m passionate about creating seamless, meaningful connections between people and products through the art & science of omnichannel marketing, product strategy, and data analytics. At b.well, I lead our digital engagement efforts, blending behavior-change techniques, data science, and a dash of neuroscience to craft personalized experiences that resonate with users and deliver results.My approach? Agile, user-focused, and relentlessly curious. By leveraging data-driven insights, I’ve helped b.well achieve engagement rates 3x the industry average, proving that the right mix of strategy and creativity can transform how consumers interact with healthcare. Whether it’s iterating on campaigns or diving deep into analytics, I thrive on turning complex challenges into opportunities that drive impact.
Experience
AVP, Consumer Engagement & Strategy
Apr 2023 — Present
Education
Salisbury University - Perdue School of Business
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2006 — 2010
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