Ashley Sasnett
- Role
- Sr Director, Content Strategy at Equifax
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Ashley Sasnett
An award-winning, dynamic and energetic digital marketing strategist with an extensive…
Experience
Sr Director, Content Strategy
Nov 2022 — Present
Design, articulate and evangelize a web content strategy that improves digital engagement and site conversion- Advise and guide marketers across the enterprise in the creation of quality, search-rich content that drives business results- Create web content narratives with an outside-in, customer driven approach- Partner with the web experiences team to translate business requirements into effective web page builds consistent with overall site strategy- Develop guidelines and best practices for end-to-end content development from ideation through deployment- Provide consultative guidance to stakeholders to support Brand stories through owned, earned and paid digital channels- Develop and implement SEO with appropriate measurement, benchmarks and scorecards- Contribute to creating and editing assets in support of the enterprise content plan.
Skills
- Social Media Marketing
- Account Management
- Integrated Marketing
- Strategic Planning
- Editing
- Public Relations
- Youtube
- Marketing Strategy
- Content Development
- Digital Strategy
- Digital Marketing
- Strategy
- Sem
- Wordpress
- Leadership
- Management
- Content Marketing
- Blogging
- Content Strategy
- Crm
- Copywriting
- Corporate Social Media
- Business Development
- Online Advertising
- Social Media
- Content Management
- Web Content
- Analytics
- Web Analytics
- SEO
- Google Analytics
- Search Engine Optimization (SEO)
- Brand Awareness
- Marketing
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