Ashley Wicklund
Senior Director, Client & Operational Excellence | Strategic Leader in Retention, Process Scaling & Team Leadership
- Role
- Director of Digital Advertising Operations at DealerOn
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Ashley Wicklund
Senior operations and people leader with deep experience building scalable processes, leading complex initiatives, strengthening client operating models, and reducing churn through strategic retention strategies. I partner with cross-functional teams to drive operational alignment that improves client experience and protects revenue in enterprise accounts.My leadership focuses on turning operational insights into action; creating frameworks, reporting standards, and structures that help teams deliver consistently and at scale. I thrive in environments where process, people, and performance intersect and where operational excellence drives meaningful outcomes.
Experience
Director of Digital Advertising Operations
Sep 2024 — Present · Detroit, MI, US
Serve as the primary liaison with ad tech partners, providing cross-functional leadership during the launch and operationalization of the Fluency platform.Represent Digital Advertising in QBRs with enterprise clients, including General Motors, Ford, and Mazda.Standardized and automated client-facing reporting to reduce manual effort and ensure consistent alignment with program requirements.Reduced an inherited operational backlog by more than 50% within 30 days by redesigning workflows and clarifying team ownership.Currently developing a formal retention playbook to support proactive churn reduction across teams.
Education
Wayne State University
Bachelor of Arts, English Major, Film Studies Minor
2003 — 2006
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