Ashley Rutter
Marketing Director | Integrated Marketing Campaigns | Digital Marketing | Brand Positioning | Demand Generation | Marketing Operations | Content Strategy
- Role
- Director, Public Funds Marketing and Strategy at Meeder Investment Management
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Ashley Rutter
Experienced Senior Marketing Strategist with 15 years of experience in integrated marketing, go-to-market strategy, and brand positioning. Skilled in content development and digital marketing. Proven track record for driving demand generation and increasing engagement through data-driven campaigns that achieve strategic business goals.Marketing Strategy | Content Strategy Email: a•••••@peoplethebrand.comWebsite: ashleyrutter.comBlog: peoplethebrand.comCORE COMPETENCIES • Marketing Strategy & Campaign Planning • Content Strategy & Development • Brand Positioning & Messaging • Cross-Functional Collaboration • Go-to-Market Strategy • Demand Generation • Customer Research & Insights • Creative Brief & Narrative Development • Project & Stakeholder ManagementCAREER HIGHLIGHTS • Helped a Big Ten University rise 13 spots in the U.S. News and Report rankings by leading a multi-year repositioning initiative in regional and national markets• Increased SQL-to-customer conversion by 10% at a B2B SaaS startup through a full-funnel content marketing program built from the ground up• Contributed to securing $22M in Series C funding by overhauling a Y Combinator’s company website, messaging playbook, and pitch deck• Reduced ad spend by nearly 100% over three years by building an evergreen content program for a bootstrapped startup • Led the delivery of 300+ projects in a single quarter at a brand merchandising agency by streamlining workflows and ensuring on-time execution
Experience
Director, Public Funds Marketing and Strategy
Sep 2025 — Present
Education
Bowling Green State University
Bachelor of Fine Arts (BFA), Creative Writing, Fiction
2003 — 2007
Northwestern University - Kellogg School of Management
Certified in Digital Marketing Strategies: Data, Automation, AI & Analytics
Indiana University Bloomington
Master of Fine Arts (MFA), Creative Writing, Fiction
2007 — 2010
Skills
- Content Strategy
- Marketing
- Web Content Management
- Editing
- SEO
- Creative Writing
- Social Media Marketing
- Proofreading
- User Experience
- Publishing
- Teaching
- Copywriting
- Social Media
- Strategic Planning
- Storytelling
- Creative Concept Design
- Publications
- Messaging Architecture
- Content Development
- Qualitative Research
- Email Marketing
- Mobile Content
- Customer Service
- Curriculum Development
- Writing for the Web
- Web Content
- Search Engine Optimization (SEO)
- Web Content Writing
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