Ashley Reppert Riley

About Ashley Reppert Riley

Marketing communications executive with 15+ years of experience in integrated B2B marketing, including digital strategy, media management, public relations, led-gen campaigning, content marketing, and creative services for a global marketing organization. Motivated by transformation, with a demonstrated history of building high-functioning teams that shape brands, drive engagement, and increase sales. Most passionate about sales and marketing alignment, and understanding the challenges of all global stakeholders to find solutions and create sustainable organizational change. Believe in a people-first approach to management and marketing with an emphasis on “why” in all communication, internal and external.

Experience

1. Vice President, Marketing, Americas

   Nilfisk

   Jul 2023 — Present · US

   Lead development and execution of go-to-market strategies across customer segments, offerings, and channels to drive strategic growth.Spearhead initiatives targeting new market segments or geographies, identifying high-potential areas for expansion.Champion end-to-end customer experience improvements, from product launch to post-sale support.Collaborate cross-functionally with product, sales, logistics, procurement, and distribution teams to ensure regional success and scalability.Guide regional teams in tailoring and executing localized launch plans aligned with global strategy.Embed data and analytics into strategic planning and execution to inform decisions and measure impact.Drive large-scale transformation initiatives in partnership with portfolio, process, sales and marketing teams.Communicate strategic effectiveness and execution outcomes to senior leadership, ensuring alignment and transparency.Anticipate bottlenecks and lead escalation management to maintain momentum and delivery timelines.

Education

• Shippensburg University of Pennsylvania

  Bachelor of Arts, Communications

  2002 — 2006

Skills

• Btb
• Integrated Marketing
• B2b Marketing
• Digital Strategy
• Business Development
• Digital Marketing
• Business-to-Business (B2b)
• Brand Development
• Lead Generation
• B2b
• Direct Marketing
• Social Media
• Social Media Marketing
• Advertising
• Marketing Communications
• New Business Development
• SEO
• Marketing Strategy
• Email Marketing
• Online Advertising
• Public Relations
• Media Relations
• Marketing