Ashley Riddle

Freelance Marketing Operations & Demand Gen Guru

Role: Co-owner and Operator at Bear Mountain Motel
Location: Orem, UT, US
LinkedIn followers: 500 followers

About Ashley Riddle

I have a passion for efficiency and organization. I love problem-solving and coming up with repeatable, scalable processes that make systems and teams run as smoothly as possible. I’m a firm believer in data-driven decision-making and I’m not afraid of dashboards and spreadsheets. I’ve worn a lot of hats throughout my career and I’m always excited to learn more!Marketing Operations/Automation• Marketo Admin (Marketo Certified Expert)• Salesforce Admin• RingLead Admin• Full-funnel trackingDemand Generation• Strategic Planning & Execution - Proven track record of ability to define and execute integrated, targeted and scalable lead generation programs utilizing a mix of digital marketing tactics, resulting in qualified leads and sales opportunities.• Testing and Measurement - Testing of ad, landing page, and email copy and design for optimal results.• Email nurture strategy, content and implementation via Marketo Engagement Programs• Proficient in HTML/CSS

Experience

Co-owner and Operator
Bear Mountain Motel
Nov 2015 — Present · AB, CA
Bear Mountain Motel is a family-owned and operated motel in beautiful Waterton Lakes National Park, Alberta, Canada. Open mid-May through September, our nostalgic motel is ideal for rejuvenating with some peace and quiet or making new friends while sitting on over-sized wooden chairs after an exciting day in Waterton.• Built and maintain business website.• Configured and maintain booking software.• Hire and train staff each season.• Assist in handling guest requests, complaints, etc.

Education

Utah Valley University
BS, Digital Media: Web Design
2007 — 2008
Utah Valley University
AAS, Digital Media
2002 — 2007

Skills

Google Analytics
Photoshop
Cross-Functional Team Leadership
Illustrator
Html
Online Advertising
Demand Generation
Campaign Management
Marketing
Microsoft Word
SEO
Marketo
Digital Marketing
Lead Generation
Email Marketing
Strategy
E-Commerce
Project Management
Sales
Integrated Marketing
Program Management
Css
Training
Salesforce.com
Web Design
Online Marketing
Open Office
Management

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