Ashley Roché

About Ashley Roché

Hi! I\'m Ashley Roché,a passionate, innovative growth marketer. Here\'s a little about me- I have a passion for brand building and innovation - I believe that the best stories are both rational and emotional – I understand when to use one or the other to create deeper relationship with consumers - I am highly collaborative and engaging with others energizes me – I believe partners only make the work better even if it’s not the shortest path to completion - Ambiguity and setbacks don’t bother me – I thrive in complexity and I am ever optimistic - I am a self starter – I get things done, big or small - I think strategically and deliver creatively – I dream about new ideas, think outside the box but grounded in sharp strategic insight about the customer - I am a storyteller – I can present and articulate complex or new ideas to executives and stakeholders in a way that crystallizes the business imperatives alongside the brand opportunity

Experience

1. Senior Manager, Culture & Inclusive Marketing, Jameson Irish Whiskey

   Pernod Ricard

   Mar 2022 — Present · Miami, FL, US

   Leading Multicultural and Inclusive Marketing Jameson Irish Whiskey, Martell and Chivas Blended Scotch Brand Work - Spearheaded Jameson NA’s first multicultural marketing strategy focused on authenticity connecting with Hispanic and Black consumers- Currently constructing the Chivas multicultural strategy- Lead consultant for Martell multicultural focused on connecting with Black and AAPI consumers. General Responsibilities - Provides expertise to brand teams that evaluates inclusive, cultural marketing to supports PRUSA’s commitment to diversity + inclusion- Ensures all marketing campaigns and content is authentic, inclusive and supports diversity + inclusion- Heavily consults on key brands where integrated multicultural marketing plans are critical- Always-on monitoring of culture, diversity + inclusion trends and marketing industry developments- Collaborates with internal stakeholders globally, including BrandCos, brand management and channel teams and external partners,(agencies, distributors), on cultural and inclusive marketing- Provides marketing and commercialization diversity, culture + inclusion expertise - Internal lead for Black, AAPI and Hispanic cultural insights