Ashley Martin
The Hype Woman of Good People, Places & Things | Franchise Marketing
- Role
- Franchise Marketing Manager at Laundrolab
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Ashley Martin
I bring the HYPE and bespoke creative solutions. Driven by curiosity, I strive to…
Experience
Franchise Marketing Manager
Nov 2024 — Present · Charlotte, NC, US
I’m the hype woman for 25 (and counting!) LaundroLab franchises across multiple markets nationwide.As Franchise Marketing Manager, I equip our Franchise Partners with the knowledge, tools and resources they need before opening, helping them step into the role of “mayor of their market” and amplify their marketing megaphone to communicate their WHY over their what.I also lead experiential marketing initiatives that connect Franchise Partners with nonprofits and community organizations, because doing good is good for business.Highlights I\'m Proud Of-Spearheaded the first-ever National Laundry Day campaign nationwide, resulting in pounds of free laundry washed for our neighbors in need in partnership with The Laundry Project and LaundryCares-Created The Folded 411, a monthly internal marketing newsletter designed to educate, empower, and share network news (currently holding an 86% open rate)-Streamlined franchise partner communication and set clear expectations, building a foundation of trust and accountability-Built a comprehensive marketing playbook for incoming Franchise Partners
Education
University of Florida College of Journalism and Communications
Bachelor's degree, Public Relations, Advertising, and Applied Communication
2017
S.I. Newhouse School of Public Communications at Syracuse University
Master's degree, Communication, General
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