Ashley Andrews
Social Media & Content Strategist | Culture-Driven Brands
- Role
- Social Media Marketing Manager at Black Health Matters
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Ashley Andrews
Professionally celebrated as Ashley Relates, I am the Founder and CEO of Digital Zess, a social media agency that thrives at the intersection of cultural insight and digital innovation. With over seven years of experience, I\'ve gained a deep expertise in brand evolution and social media strategy. I\'m passionate about weaving narratives that not only engage but resonate on a personal level with diverse audiences.My professional journey is dotted with impactful collaborations with key minority-focused brands, underscoring a mission to forge authentic, culturally rich dialogues that genuinely connect. At the core, it\'s about crafting stories that matter, on platforms that amplify.
Experience
Social Media Marketing Manager
Sep 2024 — Present
Lead the development and execution of social media strategy to expand the reach of the leading health platform for Black communities- Manage multi-platform content creation and publishing (Facebook, X, Instagram, TikTok, YouTube, LinkedIn), ensuring brand consistency and cultural resonance- Partner with editorial, sales, and design teams to align messaging and drive cross-departmental campaigns- Support paid social campaigns, boosting engagement and visibility for Fortune 500 pharmaceutical partners- Provide on-site coverage at live events, amplifying health education and community outreach initiatives in real time- Build relationships with community partners and influencers to strengthen digital campaigns and extend impact
Education
Florida International University
Bachelor's degree, Journalism
2012 — 2015
University of Florida College of Journalism and Communications
Master of Arts - MA, Mass Communication, Specialization in Social Media
2018 — 2019
Skills
- Creative Writing
- Social Networking
- Writing
- Social Media Marketing
- Microsoft Office
- Press Releases
- Powerpoint
- Customer Service
- Editing
- Social Media
- Public Relations
- Proofreading
- Marketing
- Blogging
- Research
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