Ashley Keefer Re

About Ashley Keefer Re

I’m a communications and marketing leader with 10+ years of experience building narratives, leading teams, and driving engagement across mission-driven, high-impact organizations.Currently, I serve as Director of Communications for the NRA Office of Advancement, where I lead all external communications, executive messaging, creative direction, and campaign storytelling in support of fundraising, donor engagement, and strategic growth. I oversee communications strategy end-to-end, including brand narrative, content, design, campaigns, events, and executive communications, while managing both a team and a budget.My background spans integrated marketing, advancement communications, digital strategy, content, and campaign leadership. I’ve built and scaled communications programs, supported large fundraising initiatives and national events, partnered closely with senior leadership and cross-functional teams, and helped turn strategy into clear, compelling stories that drive action.I’m known for being both strategic and hands-on, equally comfortable setting direction, building structure, and rolling up my sleeves to execute. I thrive in fast-moving environments where clarity, credibility, and strong storytelling matter.I’m passionate about building brands, supporting meaningful missions, and leading teams that do work they’re proud of.

Experience

1. Director of Communications, Office of Advancement

   National Rifle Association

   Jul 2023 — Present

   Lead all external communications and executive messaging for the NRA Office of Advancement, serving as a strategic advisor to senior leadership on narrative, positioning, and public-facing communications-Own organization-wide messaging across fundraising campaigns, donor communications, events, and executive communications, ensuring consistency, clarity, and alignment with organizational goals-Oversee issues and sensitive communications, including statement development, executive preparation, and coordination with legal and leadership teams as needed-Own creative direction and oversee all graphic design from concept through final delivery across digital, print, and event assets, ensuring brand consistency and quality-Manage and operate within a defined annual budget, planning, prioritizing, and allocating resources across campaigns, creative, and communications initiatives-Build and manage media strategy and external relationships to support visibility, credibility, and reputation management-Partner cross-functionally with Advancement leadership, Marketing, and Legal to align communications strategy with business objectives and risk management priorities-Lead and manage the communications team responsible for content, creative, and campaign execution across digital, print, and event channels-Establish communication priorities, workflows, and operating cadence to support a fast-moving, high-impact fundraising and donor engagement organization-Drive storytelling and messaging frameworks that strengthen donor engagement, trust, and long-term support.

Education

• Gettysburg High School

  High School Diploma

  2007 — 2011

• Penn State University

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  2011 — 2015

• Penn State University

  Minor, Business

  2011 — 2015