Ashley Ray

About Ashley Ray

I\'m a UX designer and solutions-oriented thinker passionate about designing products that help solve problems.I believe good design is not only about creating visually appealing interfaces, but also improving the overall user experience by making products easy to use and accessible to all. My goal in every project is to design digital products that function seamlessly and delight the end customer.My approach to both life and work is characterized by adaptability, collaboration, and an acute attention to detail.Throughout my 9 years of experience in process improvement, I uncovered a passion for user-centered design and recognized that my skill set would translate seamlessly into the UX industry.Please don’t hesitate to reach out to discuss how I can help you in your next project.Competencies: Heuristic Evaluation, Comparative/Competitive Analysis, User Interviews, Affinity Mapping, Usability Testing, User Flows & IA, Storyboarding, Site Mapping, Wireframing, Empathy Mapping, Rapid Prototyping, High Fidelity Mockups, Style Guides, Color Theory, Responsive Design, Figma, Miro, Vimeo, Marvel, Agile Development, LEAN Certified

Experience

1. Process Improvement Lead (Course Materials)

   Strategic Education, Inc

   Mar 2016 — Present

   Served as the SME (Subject Matter Expert) for all Course Materials projects at this $1B+ public company.Led design, implementation, and testing of a new resource request process for instructional designers, streamlining multiple workflows into a centralized, user-friendly system using various UX research methods.Initiated and led several projects focused on improving internal user flows and information architecture to more consistently prevent a poor customer experience.Course materials team lead on transition from waterfall to agile course development in order to more efficiently create and revise courses.Organized and led cross-functional trainings, facilitated change management, rolled out new processes and systems in an agile development environment, and served as the Course Materials team\'s main liaison with internal Course Designers and external vendors.

Education

• Capella University

  Masters of Business Administration

  2018 — 2021

• Springboard

  UI/UX Design Career Track

  2022 — 2023

• University of Minnesota-Twin Cities

  Bachelor's Degree

  2010 — 2014

Skills

• Time Management
• Public Speaking
• Event Planning
• Facebook
• Microsoft Office
• Sales
• Project Management
• Sharepoint
• Training
• Advertising
• Customer Service
• Microsoft Excel
• Powerpoint
• Teamwork
• Social Networking
• Process Improvement
• Leadership
• Microsoft Word
• Social Media
• Research
• Communication
• Twitter
• Marketing