Ashley Petroskey Lange
Owner @Sweet Nectar Shop
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WORK HISTORY
Owner @Sweet Nectar Shop
Grand Rapids, MI, US
Sweet Nectar Shop was founded with a passion for aesthetically beautiful things, developing talent, and giving back through community initiatives. We began as a Boutique Spa focused on delivering high-quality treatments in a warm, welcoming environment. Over time, we expanded beyond the treatment room into product development, launching a handcrafted candle line designed to enhance the spa experience. What started as a curated collection of hand-poured candles for our Boutique Spa quickly evolved into a thriving wholesale operation. Today, we design and produce custom branded candles to retailers and partners across the country through our off-site warehouse location.In 2026, we made the strategic decision to transition ownership of our spa and physical location to focus fully on expanding product development. Today, we design and produce custom branded candles for retailers and partners across the country from our off-site warehouse and production space.We help brands tell their story through thoughtfully designed candles that reflect their identity, elevate the customer experience, and leave a lasting impression. Each candle burns for over 70 hours—offering extended brand presence and ambiance. Each time a candle is lit the brand is reinforced. We work with businesses of all sizes and industries across the country. We manage every aspect of our business with intention. Our mission is simple: to create moments of connection, celebration, and care—whether it was in the spa or currently on a store shelf.
EDUCATION
Grand Valley State University
B.A., Communications, Advertising
SKILLS
ABOUT ASHLEY PETROSKEY LANGE
Dynamic and results-driven sales professional turned entrepreneur with a proven track record exceeding performance targets, growing brands, and leading cross-functional teams. With a foundation in high-performance sales, Ashley transitioned into entrepreneurship where she leaned into passions and successfully built and grew a spa and product development brand from the ground up. Her experience spans hiring and managing diverse teams, developing customer-centric strategies, and navigating complex business challenges with agility and vision. Passionate about growing brands, team culture, and delivering value to clients and partners alike.Ashley grew her career in Detroit, Chicago and New York City before settling in Grand Rapids, MI.
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