Ashley Paintsil

About Ashley Paintsil

A consummate writer and strategist, Ashley Paintsil helps businesses, and organizations, brand and publications tell their stories through extensive research and data analysis, content and marketing strategy, brand communication and content creation across multiple media platforms. She is a creative problem solver with the ability to work with teams on transformative goal setting, strategy, business planning, insights and performance management in the development of their content and marketing strategies. She brings value to brands and organizations with her varied industry expertise in the fashion, beauty, health, direct to consumer and consumer packaged goods industries.She also possesses deep understanding of venture capital, early stage investments, and emerging brands and technologies, drawing from her time working in various venture capital and angel investment firms.She also teaches public relations, journalism and public speaking courses. As a researcher, she is studying how digital media impacts the dissemination of health promotion materials. In addition to health communication and media communication, her research interests lie at the intersections of organizational communication, consumer behavior, media psychology and public opinions on science and technology.

Experience

1. Content Strategist

   Kingdom Copy Publishing

   Jan 2024 — Present

   Through multi-channel content strategy, comprehensive copy editing, project management, and collaborative brand communication, I create and optimize faith-based content—Aid multi-channel content strategy, developing and optimizing 50+ broadcast blogs and 30+ newsletter articles for digital and email platforms, explicitly crafted to empower faith-based messages through strategic faith-based marketing, enhancing audience engagement and brand presence—Conduct keyword research and write optimized blog posts, newsletters, and web pages, ensuring alignment with SEO best practices and faith-centered messaging—Execute comprehensive copy editing for manuscripts and publications within the publishing sector, ensuring polished, error-free content and enhanced readability—Support the timely execution of 75+ concurrent copywriting and editing projects, leveraging project management platforms (e.g, Asana/Workfront) to track progress and consistently meet deadlines for efficient campaign asset delivery across diverse content and product types—Collaborate with publishing vendors and key stakeholders to develop strategic messaging and tailor persuasive copy for diverse multi-channel platforms (digital, email, print), achieving specific communication and marketing campaign objectives—Maintain rigorous quality control and brand consistency across all marketing and editorial content, ensuring a high standard of editorial excellence that strengthens the professional image and impact of multi-channel campaigns for products.

Education

• University of Delaware

  Doctor of Philosophy - PhD, Communication

• University of Delaware

  Master of Arts - MA, Communication

  2019 — 2023

• University of Delaware

  Master of Science , Fashion and Apparel Studies

• University of Delaware

  Bachelor of Science (BS), Fashion Merchandising, Journalism, Entrepreneurship, Fashion History and Culture

Skills

• Fashion Photography
• Fashion Illustration
• Brand Development
• Retail
• Fashion Design
• Mac
• Visual Merchandising
• Tumblr
• Apparel
• Editing
• Management
• Facebook
• Fashion Shows
• Marketing
• Feature Articles
• Draping
• Blogging
• Research
• Trend Analysis
• Publicity
• Merchandising
• Social Networking
• Advertising
• Public Relations
• Magazines
• Textiles
• Pinterest
• Fashion
• Writing
• Fashion Writing
• Social Media
• Sewing
• Social Media Marketing
• Trend
• Trend Forecasting
• Sales
• Photoshop
• Editorial
• Fundraising
• Storytelling