Ashley Sweet

About Ashley Sweet

I am the founder of Maven Consulting, a B2B business development consultancy that helps growing companies optimize sales and grow revenue. With over 9 years of experience in sales and account management in commercial real estate (CRE), SaaS, construction, retail and hospitality, I apply my skills and knowledge to design sales playbooks, coach sales reps, and generate new business opportunities for my clients.I specialize in technology sales for Fortune 500, CRE, Retail, Construction and Hospitality companies, with a track record of exceeding quota and closing $1M+ sales with an average of 12 decision makers. I use the MEDDIC sales methodology and the challenger sales approach to navigate large and complex organizations, build relationships, and deliver value. I am passionate about helping businesses level up their growth through smart business development strategies and solutions.Throughout my 8+ year career in PropTech and real estate-focused SaaS, I’ve consistently been in “hunter” roles, responsible for building pipeline from scratch and closing net new logos across complex stakeholder environments. My most recent role as Senior Director of Sales at Seek Now involved selling digital solutions into construction, insurance, and real estate verticals—including directly to asset owners, developers, and facility managers. These were often high-value, consultative sales that required navigating long sales cycles, coordinating with internal technical teams, and aligning our solutions with capital planning and operational goals on the owner’s side.Before Seek Now, I worked at VTS, a leading CRE software company, where I sold into Class A office and retail portfolios. This experience sharpened my ability to speak the language of real estate owners and operators, understand their capital project goals, and help them embrace tech that enhances asset performance.What makes me a strong fit for any sales role is my ability to connect technology to broader business outcomes—cost savings, operational efficiency, and long-term asset value. I thrive on solving complex problems with a consultative approach, and I’ve built my career by turning early-stage opportunities into long-term clients through trust and execution.

Experience

1. Founder

   Maven Consulting

   May 2017 — Present · US

   Founded B2B business development consultancy to help growing companies optimize sales and grow revenue• Apply 9 years of experience in Sales and Account Management in CRE, SaaS, and Financial Services • Design sales playbooks for C-Suite, sales leaders, & founders, to increase ACV and overall new revenue generation • February 2023: Named Top 10 Entrepreneurs to Watch in Real Estate 2023 by Enterepreuner.com • Consult sales departments on strategic account management and planning for enterprise accounts • Generate new business opportunities through long standing relationships via Maven network • Coach sales reps and Account Managers to help increase customer retention and grow pipelines • Create Discovery guidelines for current sales teams to follow to ensure opportunity viability and closed sales • Founded B2B business development consultancy to help growing companies optimize sales and grow revenue• Coach teams on B2B sales techniques such as MEDDIC to help teams generate more revenue and close more sales

Education

• The Ohio State University Fisher College of Business

  Bachelor or Science in Business Administration, Finance

  2005 — 2009

• The Ohio State University

  Bachelor of Science (BS)

  2005 — 2009

Skills

• Individualization
• Private Wealth Management
• Consumer Insights
• Strategic Planning
• Marketing Strategy
• Business Strategy
• Client Services
• Customer Insight
• Sales
• Building Relationships
• Financial Services
• Relationship Management
• Crm
• Analytics
• Market Research
• Business Development
• Market Analysis
• Event Planning
• Wealth Management Services
• Time Management
• Lead Generation
• Competitive Analysis
• Relationship Building
• Management
• Training
• Marketing
• Leadership
• Customer Service
• Cold Calling
• Customer Relationship Management (Crm)