Ashley Rousselle
Principal @Transparent Partners
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WORK HISTORY
Principal @Transparent Partners
EDUCATION
Butler Community College
Associate of Arts and Sciences (A.A.S.), Business Administration and Management, General
Fort Hays State University
Bachelor of Business Administration (B.B.A.), Marketing
ABOUT ASHLEY ROUSSELLE
I help organizations close the gap between data collection and actual decision-making. My focus is on improving measurement, analytics workflows, and how teams use data day to day.My background spans analytics, data visualization, customer data platforms (CDPs), and measurement strategy, and I work closely with marketing, product, and customer teams. I sit comfortably on both the technical and strategic sides of analytics, shaping event tracking and measurement approaches, improving data quality upstream, and making sure the data teams rely on is accurate, usable, and tied to real business outcomes.In short, I care less about “having data” and more about making it trustworthy, actionable, and worth the effort it takes to collect.
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