Ashley Munday

About Ashley Munday

I help senior leaders and executive teams turn strategy into coordinated action, especially in complex, high-stakes environments.For more than 25 years, I’ve worked with Fortune 500 and global organizations at moments when execution mattered most: transformation, innovation, growth, integration, and cultural inflection points. My work sits at the intersection of strategic planning and human dynamics, where decisions either begin to move or quietly stall.Leaders I work with are rarely lacking intelligence, ambition, or strategy. What they’re facing is something subtler and harder: misalignment, decision friction, unspoken tension, and over-reliance on individual leaders to hold everything together.I advise and coach at the executive level, integrating evidence-based psychology, leadership development, and systems thinking to help organizations-make decisions that stick-align high-stakes teams around real priorities-reduce coordination drag-execute with clarity under pressureI’ve led large-scale organizational transformation, executive team alignment, and innovation work across technology, financial services, and global enterprises, often partnering closely with CEOs, CIOs, COOs, and executive teams.Personally, I care deeply about how work gets done. I believe clarity, trust, and care are not “soft”—they are structural conditions for performance.I live in Asheville, NC, with my family, surrounded by mountains, music, and creativity.If you’re leading work where alignment, execution, and human dynamics truly matter, feel free to reach out with a brief introduction.

Experience

1. Chief Coach & Co-founder

   Sentido Partners

   Sep 2025 — Present · Asheville, NC, US

   As Chief Coach and Co-Founder of Sentido Partners, I work with senior leaders, executive teams, and innovation-driven organizations to bring strategy to life, by addressing the human and systemic conditions that determine whether strategy actually translates into performance.My work sits at the intersection of strategy, leadership, and human dynamics. I partner with CIOs, heads of innovation, and executive teams navigating complexity, transformation, and scale, where technical solutions alone are insufficient and progress depends on how people think, decide, and work together.At Sentido Partners, I focus on- Activating psychological safety and strategic clarity to enable execution- Strengthening leadership and team effectiveness in matrixed, fast-moving environments- Supporting innovation, transformation, and enterprise change where stakes are high and certainty is low- Helping leaders align decision-making, delivery, and collective intelligenceMy coaching and advisory work is grounded in evidence-based psychology, systems thinking, and decades of experience working inside complex organizations. I’m known for combining depth with momentum, creating the conditions for honest dialogue, shared ownership, and sustained performance.Sentido Partners exists to support leaders and teams who understand that strategy doesn’t fail on paper. It fails in practice. We help organizations do the hard, human work required to move together through change.

Education

• Sir John Whitmore

  1:1 Coaching

  2008 — 2010

• Emerson College

  Journalism

• Nonviolent Communication

  International Intensive Trainings

  2005 — 2007

• Gita Bellin

  Champions for Conscious Transformation Training Programme

  2012

• Stagen Leadership Academy

  Integral Leadership Program with Phil Gable

  2006

• Society for Organizational Learning

  Executive Champions Workshop with Peter Senge and Otto Scharmer

  2017

• Proprioceptive Writing

  Sandra Deer Courses and Workshops

  2004

• The Halprin Process

  Somatic Workshops with Alice Rutkowski

  2004

• Barrett Values Centre

  Cultural Transformation Tools Certified Consultant

Skills

• Mbti
• Employee Engagement
• Appreciative Inquiry
• Business Alignment
• Leadership Development
• Management Consulting
• Performance Management
• Crm
• Organizational Development
• Business Coaching
• Public Speaking
• Start-Ups
• Culture Change
• Change Management
• Marketing
• Business Transformation
• Emotional Intelligence
• Training
• Behavioural Change
• 360 Feedback
• Facilitation
• Executive Coaching
• Management Development
• Cultural Transformation
• Strategic Thinking
• Performance Improvement
• Community Building
• Talent Management
• Conflict Resolution
• Consulting
• Organizational Culture
• Team Facilitation
• Team Building
• Management
• Organizational Learning
• Program Management
• Leadership
• Executive Development
• Workshop Facilitation
• Experiential Learning