Ashley Moore

About Ashley Moore

With over a decade of experience in sales, hospitality, and leadership, I proudly serve as the Director of Sales at Courtyard by Marriott Charlotte Airport North, one of the leading properties in the hospitality industry. My professional background is built on a solid foundation, with an Associate’s Degree in Business Administration and Management from the University of Arkansas Pulaski Technical College, and I am currently advancing my education by pursuing a Bachelor’s degree in Health Care Management with Emergency Medical Services at Columbia Southern University. Throughout my career, I have consistently demonstrated strong leadership, management, and teamwork skills. I take pride in mentoring high-performing teams, fostering collaborative environments, and motivating individuals to achieve and exceed goals. I believe that success is a collective effort, and I am passionate about creating spaces where people feel supported, empowered, and inspired. My core competencies include sales and hotel management, food and beverage planning, guest services, and operational leadership. I specialize in developing and executing comprehensive sales strategies, managing budgets and quarterly forecasts, implementing innovative guest service initiatives, and overseeing catering and banquet operations. I am driven by results, but equally committed to the people behind those results — building trust, encouraging professional growth, and leading by example. In addition to my hospitality career, I have professional experience as an optician lead and ophthalmic technician, where I provided exceptional optical and eye care services. This diverse background has enhanced my ability to manage operations with a focus on precision, care, and customer satisfaction. My mission is to create positive, memorable experiences for every guest and client, while continuously driving growth, revenue, and excellence. I am passionate about the hospitality and service industries and energized by the opportunity to work alongside dynamic, diverse teams at every stage of my career journey.

Experience

1. Director of Sales

   Lexima Lodging

   Mar 2022 — Present · Charlotte, NC, US

   Developed and managed the sales budget, conducting regular reviews with the General Manager to ensure alignment with financial goals.Produced and executed quarterly sales plans, driving consistent revenue growth and achieving sales targets.Collaborated closely with the front desk to coordinate group business and negotiated accounts, ensuring seamless operations and guest satisfaction.Maintained open communication channels to facilitate efficient handling of group bookings and special requests.Demonstrated exceptional time management skills, balancing multiple responsibilities and meeting deadlines consistently.Streamlined processes to enhance productivity and operational efficiency.Implemented and practiced guest service initiatives, ensuring compliance with Marriott standards.Trained staff on best practices in guest service, fostering a culture of excellence and professionalism.Managed catering services and banquet facilities, engaging in direct client contact and phone consultations to maximize total revenue.Ensured sales goals were met and exceeded through strategic client interactions and service optimization.Assisted the General Manager with profit and loss (P&L) management, monthly reports, and overall operations.Contributed to financial planning and analysis to support informed decision-making and financial health of the property.

Education

• Remington College-Little Rock Campus

  Associate's degree

  2005 — 2007

• University of Arkansas - Pulaski Technical College

  Associate's degree

  2008 — 2010

• Columbia Southern University

  Bachelor of Business Administration - BBA

  2021 — 2025