Ashley Erlanger
Community Builder, Social Media Content Strategist, & Influencer Management
- Role
- Community Engagement Manager at Echelon
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Ashley Erlanger
After more than a decade building social media strategies for brands across fitness…
Experience
Community Engagement Manager
Jan 2023 — Present
Serve as the primary liaison for member communications via the Official Echelon Community Facebook Group (Community Group) and directly to members as needed. This includes posting app updates, crisis management, Echelon news, coordinating giveaways and more. Develop strategies and communications to engage members with one another, the instructors and brand as a wholePartner with the Director of Membership Marketing to regularly review membership KPIs and solicit feedback from members to identify opportunities to improve the member experience. Develop a content strategy to support members where support is needed - create videos, blogs, infographics, etc.Write/produce and support other content creators in the development of blog articles, newsletters, how-to videos, etc. on various topics including health/wellness, exercise, mental health, etc.Monitor comments in the OEC and keep leadership abreast of any trending topics in the community that need to be addressedGather UGC from members across multiple channels for brand use Regularly engage with members across social media, in the OEC and IRL as neededProvide monthly, weekly and ad hoc reporting on community stats, events, etc.Manage content strategy and calendar for the Echelon blogSupport and collaborate social media lead as neededDevelop and manage Echelon’s Ambassador program to promote member benefits to members and prospects Support the solicitation, moderation and syndication of Echelon equipment reviews on DTC online store Manage member referral program to contribute to monthly member acquisition goals; formulate incentive strategy for members and friends; partner with Member Marketing team to promote referral program across relevant touchpointsDevelop content strategy and community building events for in-person events as neededPartner with the partnership team to develop and lead engagement activities and giveaways in the Community as related to the partnership.
Education
Stevenson University
Bachelor’s Degree
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