Ashley Mease
Director Program Management, Digital Experience at Comcast Business
- Role
- Director Program Management at Comcast Business
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ashley Mease
Accomplished marketing professional with over 20 years of marketing, sales & digital experience.Experience in defining and executing project plans to deliver website and mobile app functionality and user experience enhancements in accordance with business Digital strategy. Former responsibilities in planning and executing integrated marketing campaigns, brand development, pricing analysis, sales forecasting, product launches, sports and sponsorship management, publicity.Developed 3rd party business relationships.Implemented national retail grand opening initiatives.Specialties: Digital experience, sponsorship negotiations and activation, merger and aquisitions, brand & budget management.
Experience
Director Program Management
Jun 2017 — Present
Responsible for defining and executing project plans to deliver website and mobile app functionality and user experience enhancements in accordance with the Comcast Business Digital strategy. Partner with the cross-functional delivery team to ensure project scope and digital performance objectives are clearly defined, high level requirements are detailed and systems/business process impacts are identified, while appropriate resourcing occurs and assist with budget management to accomplish delivery of project scope and meet project goals.
Education
Bowling Green State University
Bachelor of Arts, Communication (Marketing)
1994 — 1998
Skills
- Marketing Communications
- Marketing Strategy
- Marketing
- Customer Retention
- Advertising
- Direct Marketing
- Integrated Marketing
- Management
- Sales Operations
- Strategic Partnerships
- Wireless
- Leadership
- Budgets
- Sponsorship
- Project Planning
- Strategic Planning
- Analysis
- Business Development
- Mobile Devices
- Strategy
- Brand Development
- Customer Satisfaction
- Retail
- Forecasting
- Sales
- B2b
- Competitive Analysis
- Product Marketing
- Marketing Management
- Product Management
- Cross-Functional Team Leadership
- Project Management
- Program Management
- Wireless Technologies
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