Ashley McMillan

Experience

1. Manager, U s Marketing Communications & Global Internal Communications

   The Juice Plus+ Company

   Aug 2020 — Present · Memphis, TN, US

   Highlights: • Established and led high-performing MarComm & Internal Communications team with two direct reports.• Generated and implemented bilingual content for field partners, covering sales, marketing, events, crisis management, and benefits. Weekly eNewsletter maintains 52.3% open rate and 2.3% CTR (2023).• Developed social media strategy for field partner channels, resulting in significant growth: Instagram channel - 2633% in three years, Facebook page - 186% in three years.• Implemented editorial content processes using Atlassian\'s Confluence tool, fostering collaboration across Sales, Marketing, Events, and Customer Experience teams.• Constructed resource/asset repository site using Absorb LMS platform, modernizing content delivery and training for field partners. Logins increased 2271% since Aug 2022.• Supported Events team for two annual conferences, two smaller hybrid annual events, and various business retreats. Achieved exceptional events email results, including a 58.8% open rate and 2.98% CTR in 2023.

Education

• University of Tennessee, Knoxville

  B.A., Political Science - International Relations

  2004 — 2006

• University of Memphis

  N/A, Advertising & Journalism

  2002 — 2003

• Bolton High School

  High School Diploma, University Path

  1998 — 2002