Ashley Patek

About Ashley Patek

Here to lead with authentic vision and purpose, serving as a dynamic leader who…

Experience

1. Senior Director, Global Customer Strategy & Retail Marketing

   Whole Foods Market

   Aug 2021 — Present

   Accountable for leading all Amazon Prime Benefits & Supplier Marketing initiatives at Whole Foods Market including strategy, business development, program prioritization, resource management, and profit impact for the company. Leads, empowers, and inspires a team of strategic marketers and influences cross-functional stakeholders to inspire collaboration and action across several business partner teams at WFM and Amazon. Directly responsible for all supplier engagement and shopper marketing activations in partnership with over 800+ global suppliers. Leads multiple effective and talented Team Members covering several expertises and sub-teams including: demo/sampling/events team, physical store and eComm supplier marketing team, Amazon Advertising at WFM, Prime Benefits marketing team including grocery pick-up/delivery demand generation and Prime Day activations, and the Payments/Identification marketing team including POS tech enhancements, Amazon One, Just-Walk-Out technology, and the WFM Amazon Credit Card partnerships in both US and Canada.

Skills

• Media Buying
• Digital Marketing
• Brand Management
• Interactive Marketing
• Strategic Planning
• Corporate Branding
• Social Media Marketing
• Marketing Communications
• Advertising
• Nonprofits
• Creative Direction
• Leadership
• International Marketing
• Email Marketing
• Integrated Marketing
• Management
• Online Advertising
• Marketing
• Corporate Social Responsibility
• Strategy
• International Business
• Digital Media
• New Media
• Creative Strategy
• Brand Development
• Marketing Strategy
• Digital Strategy
• Social Media