Ashley Novak

About Ashley Novak

I build businesses, brands, and systems that help women feel powerful — in their skin, in…

Experience

1. Retail Account Executive

   LVMH Perfumes & Cosmetics

   Jun 2016 — Present · Philadelphia, PA, US

   Currently a Host on Benefit Cosmetics live on TikTok Shop, creating brand aligned live shopping as well as education and content that drives audience engagement, boosts brand visibility, and contributes to measurable sales growth• Consistently managed an additional territory alongside primary responsibilities for 9 years, ensuring seamless operations and achieving sales targets.• Mentored and trained up to half of the Northeast Retail Account Managers, fostering professional growth and team cohesion.• Spearheaded strategic initiatives to drive sales growth and brand visibility, enhancing team performance through comprehensive management.• Recruited, trained, and mentored store staff, achieving a 0% vacancy rate and high tenure, with top performers staying over 9 years.• Implemented feedback mechanisms and performance reporting to foster a proactive, high-performing culture.• Led cross-functional collaboration for high-profile events, maintaining a 95% on-time delivery rate and a 4.9 Google rating through exceptional customer experiences.• Managed employee relations, conflict resolution, and labor compliance, promoting a positive and inclusive workplace.Founding Member, Mental Wellness Employee Resource Group (ERG) – Internal Communications Director• Organized listening sessions, facilitated internal communications, coordinated engagement activities, and grew membership to 58 nationwide.Campus Recruitment Liaison• Led Campus Recruitment initiatives with Global Campus and Early Talent Lead, piloting efforts at Temple University.• Advocated for the Sales team in revamping “Campus Kits,” streamlining resources and establishing standardized recruitment tools for nationwide events.