Ashley Keenan
Executive Editor, Branded Content @SJC
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WORK HISTORY
Executive Editor, Branded Content @SJC
Lead branded and custom editorial across SJC Media’s flagship titles (Chatelaine, Toronto Life, Maclean’s, Canadian Business, HELLO! Canada and Today\'s Parent). Manage and mentor a team of editors delivering high-volume, multi-format storytelling across print, digital, video, audio, and social.Shape insight-driven narratives for national and institutional clients spanning health, insurance, financial services, and telecommunications, with a focus on credibility, accessibility, and audience trust.Partner closely with sales, editorial, and project teams to develop content strategies and proposals, contributing to year-over-year growth in branded revenue.Oversee editorial quality, workflow, and narrative consistency across complex, multi-stakeholder campaigns, and provide creative direction for visual and multimedia storytelling.Lead concept development and narrative strategy sessions, aligning client objectives with human-first, service-based editorial.
EDUCATION
Niagara College
Postgraduate Diploma, Environmental Assessment & Management Systems
Sheridan College
Associate of Arts - AA, Aesthetician/Esthetician and Skin Care Specialist
Wilfrid Laurier University
Bachelor of Arts - BA, Environmental Studies & Communications
ABOUT ASHLEY KEENAN
I’m an editor and content leader with 10+ years’ experience across lifestyle, health, business, and public-interest media—working at the intersection of patient advocacy, thought leadership, and brand storytelling.I specialize in translating complex topics (health, science, policy, regulated industries) into clear, credible, audience-first editorial for both B2B and B2C audiences. My work spans national media, branded content, and institutional storytelling, with a strong focus on impact, accessibility, and trust.Currently, I manage teams delivering multi-platform branded and custom editorial for Canada’s leading publications. Alongside that, I maintain an active freelance practice supporting media, health, and mission-driven organizations with content strategy, editing, and narrative development.I’m exploring mid- to senior-level roles in editorial leadership, content strategy, and brand or marketing strategy—and am open to opportunities across sectors. I’m particularly drawn to work rooted in health, advocacy, and storytelling that helps people navigate complex systems.
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