Ashley Kwatinetz
Digital Strategy with Purpose | Email Marketing Pro | Engagement Builder | PMP Certified
- Role
- Digital Marketing Manager at Kappa Delta Sorority
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Ashley Kwatinetz
As the Marketing Technology and Engagement Manager at Kappa Delta Sorority’s National…
Experience
Digital Marketing Manager
Mar 2021 — Present
Manages communications across a broad set of stakeholders to ensure the right stakeholders approve, review and are informed about outgoing communications.* Executes end-to-end steps of all email campaigns, manage and maintain email lists and segmentation, campaign monitoring and analysis.* Provides day-to-day oversight of website including SEO/ SEM.* Works across the organization to edit and develop web content, including regular informational updates, website landing pages and online forms.* Analyzes data, both internal and external, to determine areas of improvement for monthly reporting and optimization meetings.* Develops insights from market or user research, competitive analyses, and market and industry trends to design new strategies and create a differentiated value proposition.* Is a company expert on acquisition digital marketing trends, creatively pushing boundaries and testing new approaches.* Leverages data and market insights for decision making, content optimization and new concept development.* Supports development of campaign concepts and helps to develop creative assets that are on strategy and exceed campaign goals.
Education
University of Memphis
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
2015 — 2019
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