Ashley Kirk-Davidson
Manager Event Experience & Design @Encore Canada
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WORK HISTORY
Manager Event Experience & Design @Encore Canada
Toronto, ON, CA
Lead experience design and program execution across multiple regions, aligning creative strategy, workflow systems, and sales enablement for enterprise events. Drive revenue growth, Capex planning, and operational efficiency while building scalable intake, resourcing, and collaboration models across cross-functional teams.
EDUCATION
Humber College
Graduate Program Certificate: Project Management, International Development
Athabasca University
Bachelor's Degree, Psychology
Graduate School of Business - University of Cape Town
Certificate, Organizational Development for Social Innovation
University of Toronto - Rotman School of Management
MBA Essentials Program, Business, Management, Marketing, and Related Support Services
ABOUT ASHLEY KIRK-DAVIDSON
I build systems, experiences, and cultures that move organizations forward.With 15 years of experience across Canada, Southern Africa, and Sri Lanka, I’ve led programs, digital transformation initiatives, customer journey redesigns, national experience strategies, and high-impact experiential work for enterprise organizations. My passion lives at the intersection of experience, culture, and operational clarity, where human insights meet business outcomes.I’m driven by solving problems at the systems level, asking myself questions like:How do teams collaborate better?How can we build workflows that scale?What experiences shape belonging, retention, revenue, and trust?And how do we create environments where creativity and well-being coexist with performance?I thrive when turning complexity into structure, aligning stakeholders around a shared vision, and designing future-ready frameworks that deliver measurable results.Highlights:• Implemented national workflow system, improving visibility for 50+ sellers & production leads• Built national Capex plan to scale experience inventory & market expansion• Increased revenue/user metric by 400% through customer journey redesign• Grew a $1.5M portfolio through strategic donor experience and engagement• Designed 200+ immersive event concepts for enterprise clients• Authored 3-year transformation and growth strategies across the Sri Lankan tech ecosystem• Global experience in equity, digital access, community resilience & well-beingExpanding leadership skills while building operating models, playbooks, and KPI structures to support national continuity and growth.Always open to discussions on systems thinking, culture strategy, future of work, and meaningful experience design.
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