Ashley Grayson
Marketing & Brand Executive | Driving Scalable Growth Across Digital, Social & Consumer Experiences | Cultural Storytelling
- Role
- Vice President, Social Media (Bet, Vh1 & Bet) at Paramount
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Ashley Grayson
Dynamic marketing leader with extensive experience shaping digital, social, and brand…
Experience
Vice President, Social Media (Bet, Vh1 & Bet)
Feb 2022 — Present · NY, US
Delivered 12B+ views, 15B+ minutes watched, 584M+ engagements- Strategically delivered 167% YoY engagement growth,+149% video views (4B in one year),+198% retention- Forged high-impact partnerships with Meta, TikTok, Snapchat, and X- Directed creator-integrated social strategy for the BET Awards and other tentpoles, earning the title #1 Most Social Primetime Program and driving record sales revenue- Oversaw the development of For the Fellas (Webby Honoree), BET Digital\'s #1 series
Education
Morgan State University
BS
UCLA Extension
Story Analysis for Film and Television
The Johns Hopkins University - Carey Business School
Master of Business Administration (M.B.A.)
Skills
- Film
- Video Production
- Publicity
- Producing
- Wordpress
- Journalism
- Editing
- Youtube
- Entertainment
- Strategic Partnerships
- Employee Benefits
- Dreamweaver
- Strategic Planning
- Newsletters
- Field Producing
- Avid
- Social Media Marketing
- Digital Media
- Powerpoint
- Web Content
- Television
- Online Advertising
- Astronomy
- Wildlife Management
- SEO
- New Media
- Asset Managment
- Joomla
- Marketing
- Bookkeeping
- Photoshop
- Editorial
- Radio
- Events
- Community Outreach
- Video
- Film Production
- Online Marketing
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