Ashley Kedra Johnson

About Ashley Kedra Johnson

I bring a unique blend of strategic leadership, operational depth, and creative brand expertise to every role I step into.As a former executive partner and marketing lead, I’ve supported companies through growth, change, and transformation. At ReachOut Technology, I helped scale the business from $3M to $12M in just 36 months, while building systems that improved executive performance by 35%. At ConnectBooster, I led event and messaging strategies that contributed to a valuation jump from $2M to over $100M, with 40% of new business pipeline driven by initiatives I directed.Behind every strong brand is a foundation of clarity, consistency, and emotional alignment. That’s the work I love most.Through Kedra & Co, I offer brand consulting and creative direction to founders and leadership teams ready to show up with precision and presence. With 15+ years in branding, I bring a refined eye and strategic mind to every project.My consulting focuses on: • Brand Positioning & Messaging Strategy • Voice Development & Naming • Website Copy & Launch Messaging • Visual Identity Direction & Brand Alignment • Event + Tradeshow Messaging • Brand Guides for Voice, Vision & StrategyWhether supporting executive operations or shaping the future of a brand, I bring structure, insight, and intention to every detail. I help teams communicate who they are, and do it with clarity that resonates.

Experience

1. Director of Operations and Marketing

   Green Flow Canada

   Aug 2024 — Present · CA

   In my role at Green Flow Canada, I\'m building a strong operational foundation and driving marketing strategy for this eco-friendly solutions startup. Key accomplishments include:• Led development of comprehensive brand identity, positioning strategy, and marketing foundation including Brand Guide and targeted digital campaigns • Established complete business operations infrastructure including CRM implementation, Google Drive architecture, and organizational systems • Created strategic messaging and marketing collateral to establish market presence in Oil & Gas, Agriculture, and Hospitality sectors • Developed integrated business processes connecting marketing activities to operational workflows for improved efficiency • Built scalable systems for tracking business performance, marketing metrics, and operational KPIs to support data-driven decision making • Shaped brand identity across social media platforms to create cohesive representation of our mission and values

Education

• The University of British Columbia

  Bachelor of Arts, Psychology

  2012 — 2015