Ashley K. Best

About Ashley K. Best

I’m an enterprise strategy and brand leader with 12+ years at Nordstrom, focused on turning customer insight into clear strategy, alignment, and growth. My background spans brand marketing, customer strategy, and enterprise planning, with a consistent through-line of translating complexity into direction leaders can act on.In my current Enterprise Strategy role, I help shape Nordstrom’s long-term priorities by synthesizing customer, competitive, and financial inputs into executive-ready narratives and decision frameworks. I’m known for bringing focus to ambiguous problem spaces, aligning cross-functional partners, and advancing initiatives that drive meaningful customer and business impact.In my previous roles, I’ve led high-performing teams across customer marketing, brand strategy, and digital merchandising, owning multi-million-dollar budgets, guiding test-and-learn roadmaps, and partnering closely with Analytics, Finance, Product, Creative, and senior leadership. I care deeply about strategy that scales, ships, and actually changes outcomes, and mentoring the teams that get us there.Outside of work, I’m energized by culture, storytelling, and sport as a unifying force. I’m motivated by roles where strategy meets execution, leaders are expected to think ahead, and there’s room to dream and grow.

Experience

1. Senior Manager, Enterprise Strategy

   Nordstrom

   Aug 2025 — Present · Seattle, WA, US

   Shape and align Nordstrom’s long-term enterprise strategy through data-driven insights and clear, compelling storytelling. Translate complex analysis into actionable priorities, unite stakeholders across the business, and lead high-impact initiatives that deliver measurable results to our customers and the bottom line.

Education

• Seattle University

  BA in Sociology Honors, NCAA Swimming

• Seattle University

  MA Organizational Development + Leadership

• University of Washington

  Professional Certificate in Business Administration