Ashley Smrcina
Consumer Insights Consultant at Republic National Distributing Company
- Role
- Consumer Insights Consultant at Republic National Distributing Company
- Location
- Athens, TX, US
- LinkedIn followers
- 500 followers
About Ashley Smrcina
Experienced marketing and sales professional with a demonstrated history of working in the sports, automotive, alcohol distribution and shipping supply industry. Passionate team player who is eager to go above and beyond set goals with a focus on results and actions, while continually seeking new ways to push the envelope of innovation.
Experience
Consumer Insights Consultant
Republic National Distributing Company
May 2024 — Present · Dallas-Fort Worth, TX, US
Collect, manage, and analyze consumer/shopper research to identify potential markets and factors affecting product demand • Creates and presents custom presentations providing marketing insights and actionable consumer/shopper analysis to key stakeholders to assist in developing strategies to achieve goals • Manages research to produce comprehensive consumer-centric insights that drive and improve sales/marketing performance, while working closely with multiple cross functional and corporate leadership teams • Responsible for supporting strategic planning by delivering forward-looking consumer/shopper analysis to increase our overall business through evaluating threats, implications, opportunities and making actionable recommendations • Build and manage key stakeholder relationships and serve as a critical thinking and strategic partner to regional/national retail/on premise buyers, supplier partners, sales management, marketing, and category services •Leverages Numerator, Mintel, PlacerAI, Nielsen, IRI Unify, Scarborough and other syndicated data sources
Education
Baylor University
Bachelor of Business Administration (BBA)
2012 — 2016
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