Ashley Fields

About Ashley Fields

As a Media, Sports, & Entertainment Executive, I drive growth through Integrated Media, Rights Agreements, and Events for the world’s most visible brands. I’m the Senior Regional Director of Marketing & Strategic Partnerships, Midwest, for CBS / Audacy, where I’ve been building strategic partnerships, activations, media rights agreements, and large events for MLB, NBA, NFL, NHL, NCAA, Motorsport, and music fans for 15+ years. In progressively responsible roles at CBS with eight-figure P&L, I have built high-performing teams with creative freedom, open communication, and flexibility. As an advisor to executives, I’ve led partnership engagement and created critical agreements that drove revenue growth and market share. I’m a go-to leader for complex projects and programs, leveraging a deep understanding of integrated marketing. I have worked with top brands like Xfinity, Chase, PepsiCo, Verizon, State Farm, Blue Cross Blue Shield, Toyota, Walgreens, Abbott, Wintrust Financial, PNC Bank, MillerCoors, Diageo, Nestlé, and Kroger. I’ve been honored to partner with our beloved hometown Bears, Bulls, Sox, Blackhawks, and Cubs. MEDIA RIGHTS AGREEMENTS & PARTNERSHIPS– League: Major League Baseball, NFL Network, MLB Advanced Media– NCAA Conferences & College Athletics: Learfield, Legends Global, Notre Dame – Professional Sports: Chicago Bears, Bulls, Cubs, Sox, Minnesota Timberwolves & Twins– Special Events: NFL Draft, March Madness, World Marathon Majors, NASCAR Street Race, MLB Field of Dreams– Sports Entertainment Venues: Live Nation, Gallagher Way at Wrigley Field, several music festivals and concerts– Philanthropy: Special Olympics, Nature Conservancy, Habitat for Humanity, Stand Up to Cancer Audacy covers 150+ teams, reaching 70 million sports fans weekly, and connecting 200 million+ consumers to entertainment content and events. AREAS OF EXPERTISEPartnership Strategy | P&L Ownership | Activation | Brand Management | Brand Media Strategy | Data & Insights Sales Enablement | Revenue & Profit Growth | Relationship Management | Negotiation | Strategic Communication Audience Segmentation | Activation | Advanced Paid Media Plans | Digital Omni-Channel Landscape | Philanthropic Partnerships | Cross-Functional Collaboration | Leadership & Mentoring

Experience

1. Senior Regional Director of Marketing and Strategic Partnerships

   Cbs

   Jan 2017 — Present · Chicago, IL, US

   Promoted to lead innovation within marketing sponsorship and events while expanding national markets and partners. Report to the Regional President. Lead a team of up to 50 and own an eight-figure P&L. Oversee strategic business partnerships, sponsorships, and media rights agreements. Build high-performing teams committed to growth. Advise executives and design strategy for local and national media/activation plans to amplify rights agreements and negotiate new partnerships. Cultivate and maintain strong relationships with stakeholders.

Education

• Northwestern University

  Master's degree, Marketing

  2009

• University of Missouri-Columbia

  Bachelor's degree, Communication and Business Administration, Marketing

  2006

Skills

• Broadcast
• Marketing Communications
• Blogging
• Brand Management
• Integrated Marketing
• Marketing
• Social Media Marketing
• Radio
• Email Marketing
• Advertising
• Community Outreach
• Social Networking
• Digital Marketing
• Sponsorship
• Event Management
• Digital Strategy
• Online Advertising
• Project Management
• Digital Media
• Social Media
• Public Relations