Ashley Oakes
Strategic Marketing Professional | McNair Scholar | MBA in Management & Marketing | Advancing Recruitment & Engagement at WTAMU
- Role
- Senior Marketing Strategist at Siren Solutions
- Location
- Amarillo, US
- LinkedIn followers
- 500 followers
About Ashley Oakes
Results-oriented marketing and recruitment strategist with an MBA in Management and over…
Experience
Senior Marketing Strategist
Jul 2020 — Present · Amarillo, TX, US
Led the development and execution of dynamic marketing strategies that resulted in a 20% increase in lead generation and a 15% improvement in brand recognition within the first year.Collaborated with cross-functional teams to redefine the company’s market positioning, creating a cohesive brand message across all channels that aligned with customer needs and industry trends.Planned and executed client meetings, identifying strategic next steps and fostering long-term business relationships that contributed to revenue growth.Managed event planning and coordination, resulting in successful brand activations and promotional campaigns that increased customer engagement.Conducted market research and competitive analysis to inform strategic decision-making, improve client offerings, and identify growth opportunities in new and existing markets.Utilized both traditional and digital marketing channels to develop and implement integrated campaigns, increasing brand visibility and market penetration.Delivered data-driven insights to optimize marketing performance, improve customer acquisition, and maximize return on investment (ROI) for the company’s campaigns.
Education
West Texas A&M University
Master of Business Administration - MBA Management and Marketing
West Texas A&M University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
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