Ashley Howerton

About Ashley Howerton

I work to assist our marketing and business development team get their jobs done in the most efficient way possible. One day that could include reviewing a new technology product, another day it may be working in code to clean up an email newsletter and a different day that could be examining analytics to be sure we are reaching the right clients. Digital marketing is a world that is changing by the day, so I try to stay up on trends and monitor where to best focus my energy.

Experience

1. Marketing Manager, Technology

   Bass, Berry & Sims

   Jan 2017 — Present · Nashville, TN, US

   As the department lead for all things related to marketing technology, my job includes:• Overseeing website management, including updates, maintenance and analytics.• Conducting market research and gathering competitive intelligence on website design and user experience.• Creation and promotion of new practice areas for web and pitch materials.• Maintaining a competitive website careers section.• Providing KPI reporting for all marketing technology.• Continually monitoring competitive activities online, emerging digital platforms, industry best practices and new potential digital marketing channels to enhance and streamline marketing operations.• Implementing social media best practices including suggesting and managing pay-per-click campaigns for key practice areas via LinkedIn, Twitter, and Google AdWords.• Creating e-newsletters for practice client alerts and e-invites for seminars/events.• Overseeing all CRM projects and initiatives.• Working to make sure the BBS brand is executed correctly and best practices are implemented.

Education

• University of Florida College of Journalism and Communications

  BS, Public Relations

  1997 — 2001

Skills

• Social Networking
• Social Media Marketing
• Web Analytics
• Press Releases
• Web Design
• New Business Development
• Marketing Strategy
• Social Media
• Advertising
• Strategic Planning
• Public Relations
• Marketing
• Web Content
• Newsletters
• Leadership
• Marketing Communications
• Digital Marketing
• Email Marketing