Ashley Hjalseth

About Ashley Hjalseth

I am an Enterprise Creative Operations and Brand Leader specializing in executive engagement, global events, and building scalable systems across technology, sports, and entertainment organizations.With more than a decade of experience leading C-Suite portfolios and global brand initiatives, I operate at the intersection of brand strategy, creative operations, and enterprise execution. I build and scale program frameworks, align senior stakeholders, and translate ambiguous business needs into structured, high-impact solutions.My leadership philosophy centers on accountability, transparency, and creating calm in complexity. I establish clear mechanisms and rhythm of business, set expectations that drive performance, and empower teams to operate with ownership and confidence.I am energized by enterprise environments where brand, business strategy, and culture intersect. My focus is building and scaling creative systems and experiences that strengthen organizational alignment, enhance governance, and drive global impact.

Experience

1. Sr Creative Program Manager Global Transportation & Technology Services

   Amazon

   Mar 2026 — Present · Seattle, WA, US

   Owns creative program strategy and operations for Amazon’s global transportation portfolio, leading forward-looking and high-visibility initiatives that drive brand growth across complex B2B and B2C ecosystems.• Leads zero-to-one program development, transforming ambiguous problem spaces into structured, scalable frameworks that enable efficient execution and long-term operational scale.• Drives the scaling of creative operations, designing and implementing systems (intake, prioritization, resourcing, delivery) within Adobe Workfront to increase visibility, velocity, and cross-functional alignment.• Leads the development and execution of website and digital experience initiatives, partnering with creative, UX, engineering, and marketing teams to deliver cohesive, customer-centric brand experiences.• Partners with senior creative and marketing leadership to define program strategy and roadmaps, aligning creative output to business priorities, customer needs, and brand objectives.• Orchestrates cross-functional execution across creative, brand, product marketing, and technical teams, ensuring seamless delivery of integrated campaigns and digital initiatives.• Drives strategic prioritization across a high-volume portfolio, influencing trade-offs, resourcing decisions, and timelines to maximize impact and speed.• Establishes program governance and performance measurement frameworks, introducing reporting and continuous improvement mechanisms to elevate creative and operational effectiveness.• Translates complex business needs into clear, actionable programs, bringing structure and clarity to fast-paced, evolving environments.• Acts as a strategic advisor to stakeholders, influencing decision-making and aligning teams across competing priorities.• Tools & Platforms: Adobe Workfront, Adobe Experience Manager, Figma, Bynder, Slack, and Qualtrics.

Education

• Global Education Oregon in London

  Study Abroad Program in London, UK, Design & Art History

• Cornish College of the Arts

  Bachelor of Fine Arts (BFA), Visual Communications

• Pacific Lutheran University

  Associates Degree, Marketing and Visual Communications