Ashley Grossman
Strategic Marketing & Communications Leader | Champion of Website & Brand Growth | Driving Impact Through Digital Innovation & Cross-Functional Collaboration
- Role
- Director, Growth Marketing at Lyric
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Ashley Grossman
Strategic and people-centered digital marketing leader with 10+ years of experience driving growth, engagement, and brand transformation. I specialize in building marketing programs that balance creativity with analytics—delivering measurable impact across digital channels, from SEO and website strategy to content, social media, and email marketing.My career spans arts, healthcare, and nonprofit sectors, where I’ve led successful brand overhauls, implemented enterprise-level tools, and grown audiences. I’m passionate about simplifying complex ideas, building strong teams, and crafting digital experiences that resonate with real people.At Lyric, I helped modernize the company’s brand and web presence while launching a social strategy that grew our LinkedIn following by 33% in under a year. At Hennepin Theatre Trust, I led a team of digital professionals to elevate storytelling and broaden our community impact through the arts.Outside of work, you’ll find me behind the camera, capturing life’s everyday magic through Ashley Grossman Photography. I’m also a community-minded leader—engaged in professional cohorts like Leadership Twin Cities—and on a personal mission to visit every national park in the lower 48.Strengths: Individualization, Achiever, Input, Learner, Discipline
Experience
Director, Growth Marketing
Mar 2026 — Present
Education
St. Cloud State University
Bachelor of Applied Science (B.A.Sc.), Mass Communication/Media Studies
2008 — 2012
St. Cloud State University
Bachelors, Majors: Mass Communications (Public Relations emphasis) and Communication Studies
2008 — 2012
Skills
- Mailchimp
- Strategic Communications
- Fundraising
- Public Relations
- Internal Communications
- Listrak
- Shortstack
- Blog Development
- Photoshop
- Interpersonal Problem Solving
- Clickbid
- Constant Contact
- Journalism
- Press Releases
- Microsoft Office
- Marketing
- Social Media
- Indesign
- Illustrator
- Public Speaking
- Expression Engine
- Leadership
- Final Cut Pro
- Adobe Connect
- Customer Service
- Blogging
- Vimeo
- Event Planning
- Tabsite
- Final Cut Express
- Ap Style
- Youtube
- Social Networking
- Social Media Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.