Ashley Rose Glazer

About Ashley Rose Glazer

I’m a Director of Paid Media with 10+ years of experience building and leading teams, scaling campaigns, and driving measurable growth through Paid Search, Social, Display, and Programmatic.At Spherical, I’ve scaled Paid Media from a one-person consultancy into one of the agency’s largest division, delivering $200M+ in client revenue while leading a global team across the U.S, Spain, and Argentina. My work spans strategy, execution, and client partnerships. From C-suite conversations to cross-functional collaboration with analytics and project management teams.I’m passionate about building high-performing teams, strengthening client relationships, and championing innovation in digital marketing — from AI and automation to smarter, more creative audience strategies.

Experience

1. Director of Paid Media

   Spherical

   Apr 2025 — Present · New York, NY, US

   Scaled Spherical’s Paid Media department from a one-person consultancy into one of the agency’s largest divisions. Lead a global team across the U.S, Spain, and Argentina, and serve as a strategic advisor to senior leadership on growth, operations, and hiring.Highlights:• Direct Paid Media for 40+ luxury hotels including Waldorf Astoria, Equinox, and Proper.• Build and sustain C-suite client relationships, presenting strategies and negotiating scope expansions.• Champion innovation in targeting, automation, and AI adoption, driving performance and creative-led strategies.• Mentor and promote team members into management roles while expanding global coverage.Current clients include: Waldorf Astoria New York, Waldorf Astoria Los Cabos Pedregal, Equinox Hotels, Pendry Hotels, NoMad Hotels, Proper Hotels, Beaumier Group, Awasi, Mint House Hospitality, MCG Hotels, Caruso Signature, The Grove Los Angeles, The Americana at Brand, EDITION Residences – Miami, The Sanderling, Hawks Cay

Education

• Fashion Institute of Technology

  Pre-College Program

• Fashion Institute of Technology

  Bachelor’s Degree

Skills

• Public Relations
• Social Networking
• Social Media Marketing
• Photography
• Advertising
• Content Marketing
• Sem
• Event Planning
• Html
• Direct Response Marketing
• Data Analytics
• Marketing
• Mailchimp
• Video Advertising
• Kenshoo
• Social Media
• Display Advertising
• Paid Search Strategy
• Search Engine Optimization (SEO)