Ashley Garst

About Ashley Garst

Hi, I’m Ashley—a content developer with 15+ years of experience turning ideas into engaging stories, whether in print or online. I love diving into new projects, learning the ins and outs of different house styles (AP, CMOS, or whatever you throw my way), and making sure every piece of content is clear, polished, and on-brand.I’m comfortable with the usual suspects like Microsoft Office and Adobe Creative Suite, and I’ve even dabbled in DITA tools like Oxygen. My background in creative writing (thanks, San Francisco State!) and certifications in copy editing, web media design, and technical communication from UC San Diego have given me a solid foundation to tackle just about any content challenge.What excites me most? Collaborating with teams to create content that not only informs, but inspires action—whether that’s a blog post, a case study, or a full-blown content strategy. If you need someone who’s equal parts editor, storyteller, and creative partner, let’s connect!

Experience

1. Senior Ii Content Manager

   Coveo

   Jun 2023 — Present

   Lead the development and execution of comprehensive content strategies across four product lines, ensuring alignment with business goals and audience needs.• Crafted and managed content journeys spanning the entire marketing funnel (TOFU, MOFU, BOFU), optimizing user engagement and conversion.• Designed, wrote, and guided the production of gated assets, collaborating with creative teams to deliver high-value resources for lead generation.• Spearheaded the evolution of the annual Relevance Reports, transforming them from standard PR assets into robust, insight-driven publications by incorporating technology trends, product insights, and cross-team expertise.• Supported the creation of customer case studies, shaping narratives and integrating business value metrics to demonstrate ROI and customer success.• Fostered collaboration across departments to identify content needs, educate stakeholders on existing assets, and develop narratives that support strategic business objectives.

Education

• UC San Diego Extended Studies

  Certification, Copy Editing

  2011 — 2012

• San Francisco State University

  Bachelor of Arts, English; Creative Writing

  2007 — 2009

• Diablo Valley College

  General Education, General Education

  2005 — 2007

• UC San Diego Extended Studies

  Certification, Web Media Design

  2015 — 2015

• UC San Diego Extended Studies

  Certification, Technical Communication

  2016 — 2017

Skills

• Quark
• Scheduling Management
• Publishing
• Bootstrap
• Front-End Design
• Technical Writing
• Html
• Jira
• Internal Communications
• Proofreading
• Content Management
• Microsoft Office
• Confluence
• Web Content Creation
• Adobe Acrobat
• Css
• Ap Style
• Journalism
• Indesign
• Blogging
• Newsletters
• User Interface Design
• Photoshop
• Editorial
• Copy
• Wordpress
• Copy Writing
• Cms
• SEO
• Adobe Creative Suite
• Storytelling
• Customer Service
• Facebook
• Dreamweaver
• Illustrator
• Social Media
• Data Entry
• Copy Editing
• Editing
• Creative Writing