Ashley Gallup

About Ashley Gallup

As a Marketing Strategist and Client Success Leader, I bring deep experience in driving…

Experience

1. Lead Hcp Digital Marketing Manager

   Exact Sciences

   Jan 2025 — Present

   Directed omnichannel digital marketing strategy for Cologuard HCP (Health Care Provider) outreach, driving educational engagement while streamlining operations across digital and promotional channels- Expanded the sales pipeline by 48% YTD by driving high-quality lead generation through SEO, paid search, and optimized website conversion paths- Increased website performance, growing sessions by 26% YTD, reducing bounce rates by 12%, and increasing session duration by 15% through SEO enhancements, paid media, and consistent new content- Boosted HCP email sign-ups by 454%, significantly enhancing the ability to nurture provider relationships and deliver timely educational communications- Directed omnichannel digital marketing strategy for Cologuard HCP outreach, driving educational engagement while streamlining operations across digital and promotional channels- Led strategy across email, website, SEO/SEM, display, SMS, and custom media, optimizing channel performance and engagement- Launched a refreshed email marketing strategy, surpassing industry benchmarks in click-through and unsubscribe rates while expanding opt-in participation- Supported the launch of Cologuard Plus, providing competitive insights and marketing recommendations to shape positioning and go-to-market strategy- Partnered cross-functionally with Sales, agencies, field teams, and the HCP Steering Committee to align marketing initiatives with business objectives and strengthen customer engagement- Drove operational efficiencies, achieving $250K+ in cost savings within three months by overhauling SOPs for digital content and implementing a streamlined internal website update process that reduced external agency reliance- Prepared executive-level business reviews to senior leadership, reporting on KPIs and progress against digital marketing initiatives.

Education

• University of Wisconsin-Milwaukee

  BA

Skills

• Advertising
• Marketing
• Social Media Marketing
• Online Marketing
• Marketing Strategy
• Direct Marketing
• Client Relations
• Account Management
• Marketing Communications
• Budgets
• Product Marketing
• Social Media
• Project Management
• Microsoft Office
• Public Relations
• Customer Relationship Management (Crm)
• Trade Shows
• Press Releases