Ashley Gaffney
Senior Graphic Designer @Hallmark Cards
Signup · Get unlimited contacts
WORK HISTORY
Senior Graphic Designer @Hallmark Cards
Develop style guides for social content creation and retail mass channel marketing. These directives are implemented by internal designers and creative teams to execute visual brand consistency across print and digital campaigns. • Creative direction, production, styling, set design and prop sourcing for the Mahogany brand lifestyle and product photo shoots. The collection of photos were used to launch the new Mahogany.com website, support content creation for Mahogany’s social media account and lead the 2022 Holiday social campaign. Crafted creative direction for the Uplifted & Empowered 3.0 video and photo shoot, the 2023 Valentine’s Day video campaign, and the Mother’s Day 2023 video campaign and Mahogany’s 2022 30-second national commercial spot. • Leveraged brand guidelines for the creation of brand assets for cross team collaborations and wellness initiatives. • Art direction for internal and external freelance artists to produce relevant social media content posts. • Organic social media content drove 20 million impressions + 13 million in reach, generated 191.5K likes + 11.4K comments and increased visibility and traffic to the Mahogany social media account by ~20k followers in 1 year (April 2022: 40.8k followers, October 2023: 61.7k followers).
EDUCATION
Smoky Hill High School
High School Diploma, IB Diploma
Savannah College of Art and Design
Bachelor of Fine Arts, Graphic Design
SKILLS
ABOUT ASHLEY GAFFNEY
Hi, I’m Ashley—a brand strategist and creative powerhouse who’s spent over a decade…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.