Ashley Frey
- Role
- Brand Communications - Baseball & Softball at adidas
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ashley Frey
Award-winning brand marketer with experience in Brand Marketing, Advertising, Media and…
Experience
Brand Communications - Baseball & Softball
Aug 2022 — Present
Lead Global Brand Communications strategy and activation for the Baseball and Softball categories. • Drove strategy for Baseball and Softball sports marketing portfolio, setting communications and activation direction for current and future partners, ensuring all support category objectives. • Led an integrated plan to announce new partnership with Julio Rodríguez, garnering 95M impressions with engagement 13x above benchmarks. • Planned two high-profile photoshoots with 10 MLB and softball partners, resulting in athlete and product content for use across Paid Media, Social, E-Commerce and Wholesale. • Defined annual digital communications plan for adidas with Little League Baseball and Softball, as the official Apparel and Footwear sponsor of The Little League World Series.
Education
Northwestern University
Master of Science (M.S.), Integrated Marketing Communications, Specialization in Brand Strategy
Kansas State University
Bachelor of Arts (B.A.), Print Journalism, Public Relations
Skills
- Digital Strategy
- Brand Development
- Marketing Strategy
- Keynote
- Qualitative & Quantitative Research Methodologies
- Brand Strategy
- Segmentation
- Digital Media
- Microsoft Excel
- Digital Marketing
- Strategic Planning
- Project Management
- Marketing
- Strategy
- Social Media Marketing
- Market Research
- Event Planning
- Primary Research
- Data Analysis
- Quantitative Research
- Email Marketing
- Powerpoint
- Competitive Analysis
- Direct Mail
- Content Strategy
- Integrated Marketing
- Creative Strategy
- Social Media
- Consumer Insight
- Account Management
- Microsoft Office
- Online Advertising
- Simmons
- Marketing Communications
- Journalism
- Advertising
- Brand Management
- Public Relations
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